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DIGITAL MARKETING

DIGITAL MARKETING

TRANSFORMATION OF MARKETING MIX IN CROATIA AND WORLDWIDE
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Opis knjige

Since the notion of Digital marketing is developing rapidly due to numerous digital technologies it can be concluded that marketing contributed to the expansion of digitalization and its presence in all spheres, from social life to business, the question is only to what extent did the marketing contribute. Furthermore, the transformation of both marketing and marketing mix has changed the way consumers and producers behave, i.e. they are closely linked to each other as they have never been before.

We will extract some of the most relevant topics covered in this book:
Digital marketing techniques and tactics
Online Retailing and Distribution
Multichannel and Omni-channel marketing strategy
Online Advertising and Personalization of products
Concept of Big Data
Artificial Intelligence, Virtual and Augmented Reality
Research of traditional and digital media usage in Croatia